The Buzz about Google

I’ll be the first to admit: I’m always behind the curve when it comes to technology. This blog is the first blog I’ve ever had. I never had a livejournal in High School, unlike so many of my peers. My best friend created my Facebook and Myspace accounts (I didn’t see the point, frankly). I don’t have a smart phone, I’m not sure I would know how to operate one. 

I’ve lived my whole life a year behind the trendsetters and mavens that are the first to “tweet” or “tag”. However, this week I’m changing my ways … Google has released their much anticipated take on social networking with their new venture Google Buzz. Google Buzz is sort of a seamless marriage of key concepts from Twitter and Facebook put together by Google’s user-friendly interface. Google Buzz works through your Gmail account and is a convenient way to build a network of friends straight from your e-mail contact list.

Our mission, however, in this blog, is not to inform people of new products or services, or laud their achievements. The mission of An Open Discussion is to look at situations from a Public Relations viewpoint. Since social networking is so important to the modern framework and structure of Public Relations, I think it’s important for us to figure out how best to utilize Buzz. 

One way Buzz is useful to Publicists is it’s ability to connect you with work associates. Presumably, the people you e-mail most (especially from a work e-mail) are colleagues, and Google Buzz allows users to connect in an informal way with these contacts. I’ve been “following” a few of my work associates and they’ve already begun using Buzz as a way to promote themselves and their events. Additionally, Google Buzz will make mobile social networking a cinch and it features myriad ways to stay connected with your contacts. 

I’ve decided that I’m going to be known as the “Buzz” guy. This will be the first time in my life that I’m on the cutting edge of a new and exciting social networking tool and I’m excited to see what it holds.


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